Butterfields Candy is another regional favorite that has recently been given a new lease on life. Founded in 1924, its signature product, a hard candy called Peach Buds, was a well-loved treat throughout the South. The company abruptly closed its doors in 2009 after the owner fell ill, and the candies disappeared from store shelves. Dena Manning, the company’s new owner, is confident Butterfields can make a comeback. Last year, she bought the company out of foreclosure and put Peach Buds back in production.
Acquiring an old brand does involve some legwork. If a brand has been extinct for a long time, it may require some detective work to determine exactly who maintains ownership of the brand. However, if the owner has no plans for it, then buying the rights to the brand should be a fairly straightforward negotiation. Of course, there may be other expenses to consider, such as outstanding debt or the cost of reestablishing operations. Manning ended up spending close to $200,000 to renovate Butterfields’s factory, which had fallen into disrepair.
2 thoughts on “New Life for Old Brands”
Dena Manning is a very strong and determined woman. When she sets her mind to do something she does it. She works very hard. I have known her since she was 8 years old, and has not changed. I am very happy for her success and wish her the very best. May she , her family and staff have a very Merry Christmas .
I am very happy to have her as my friend.
Love you Dena
I wish Ms. Manning much success. When my children were little we discovered Peach Buds and fell in love with them. I had not been able to find them. I looked for them online a few years back and could not find them. I am so happy I checked again so I could order some not only for myself but for my daughter who is away at college. It will bring back many happy memories! Thank you and good luck!!